Bottega Veneta: Rebranding o brand refresh?

Hacer un rebranding de marca NO es lo mismo que un “brand refresh”. El caso de Bottega Veneta es un claro ejemplo de un brand refresh. La entrada de Daniel Lee como director creativo de la marca le dio la frescura que el mercado y los consumidores esperaban de la marca desde hace años. Sin…

History of Voguing

Ladies with an attitude, fellows that were in the mood Don’t just stand there, let’s get to it Strike a pose, there’s nothing to it…    VOGUE! Una palabra que te eriza la piel de tan solo pronunciarla. Pero de verdad conoces la historia detrás de la palabras vogue & strike a pose? Es más…

Fashion Weekend Monterrey

Éste fin de semana, se llevó a cabo la primera edición de Mercedes Fashion Weekend en mi bello Monterrey! Entre un gran número de invitados, tuve la oportunidad de hablar con el director de MBFWMX, Cory Crespo, al cual tuve la oportunidad de realizarle unas preguntas acerca de su sentir acerca de realizar ésta primera…

Home

Today I woke up with a strange feeling. I woke up at my home feeling homesick. But how can that be possible? Am I really home? I woke up missing my alarm at 7:00 am, missing the cold breeze running through my window into my skin, missing the church bell ringing for 15 minutes, missing…

Wonderland

Wonderland What’s the first thing that comes to your mind when you hear that word? For me? Wonderland is wherever my heart feels at home, wherever my heart feels the need to stay. I create my own piece of wonderland and take it with me everywhere I go. I find wonderland in streets, in faces,…

Birds in London

, This is my first week in Marangoni. Day 3 to be more precise.  I noticed that there’s an ocean of nationalities in the course, and I started to think: In what are we different? Are their dreams the same as mine? Are their fears the same as mine? And then I answered myself: Yes….

Paris is calling

Sweet Paris, the city that calls you no matter where you are, no matter what you do. I got my first call one year ago, I was in my bedroom staring at my Tour Eiffel painting. I wondered if it looked that magnificent in real life. I promised myself I would be standing in front…